It's not personal, it's the law!
Today, the phrase 'No ID, No Sale!' is widely understood and visible on shop doors, aisle shelves and above tobacco gantries in supermarkets, convenience stores, newsagents, betting shops and elsewhere. Its distinctive red roundel serves as a reminder to your customers that they can be expected to be asked for ID to purchase restricted goods. Use the materials in the Retail Pack to help you and your staff comply with the legislation on underage sales. Doing so will help prevent you from being prosecuted, fined or losing the right to sell alcohol, tobacco or lottery products e.g. if your shop has been caught selling tobacco to under-18s twice within 2 years, a conviction on a 3rd illegal sale can result in a Restricted Sale of Premises Order. It is a challenging role for all responsible retailers and the 'No ID, No Sale!' campaign materials are here to help.
The numbers of consumers not being age-checked remains high; however, the most recent figures are an improvement on previous years.
The 'No ID, No Sale!' campaign supporters
