The ‘No ID, No Sale!’ 2027 Retail Pack Preview

With big changes coming to tobacco sales and the use of digital ID, we are renewing the Retail Pack for 2027, and your feedback plays an important role in shaping it.

The updated pack will continue to support retailers in preventing underage sales and promoting responsible retailing. Each item is designed to be clear, practical, and easy to use.

We welcome your thoughts on what works well, what can be improved, and any additional materials that would be useful for you and your team.

Please share your thoughts with us via This email address is being protected from spambots. You need JavaScript enabled to view it.

The 'No ID, No Sale!' Retail Pack

'No ID, No Sale!' 2027 Pack Contents

Statutory Tobacco Notice

A3-sized poster; white background and blue text
the font size is compliant with the legal requirement of character size being no less than 36mm in height
this poster is mandatory to remain compliant if you sell tobacco or tobacco-related products; failure to display this poster is an offence and puts you at risk of being fined up to £1,000
poster reads 'It is illegal to sell tobacco products to anyone born after 31.12.08'; the wording may change once the official legislation sets out the required warning

Refusal Register

this is an A4-sized, 8-page booklet
the refusal register contains a list of age-restricted items separated by age, visual representations of acceptable IDs, and an example on the first line on how to sufficiently fill out a refusal
ideal to keep close to the till for registering any sale refusals made
it is necessary to keep a register to prove that you are doing your best to comply with the underage sales law

'Look Under 25?' poster

A4-sized poster; blue background and white text showing graphics of a physical PASS card and a digital ID
display this poster in prominent areas of your store to highlight that the 'Under 25' policy is operational in your store
deters potential underage customers and acts as a backup to staff members who challenge IDs

Digital & physical ID accepted poster

A4-sized poster; blue background with white text showing a physical PASS card and a digital ID
poster reads 'Digital and physical ID accepted here'
display this poster in prominent areas of your store to highlight that 'Digital and physical ID' is accepted in your store

Digital ID accepted poster

A4-sized poster; light blue background and dark blue text
poster reads 'We accept digital ID' with an image of a phone displaying a general digital ID
display this poster on the inside or facing the outside of your shop to inform potential customers that digital ID is accepted as proof of age

Products poster

A4-sized poster; blue poster with age-restricted products (cigarettes, wine and vape) represented
poster reads ‘No ID? No Sale.’
display this poster to give customers a visual hint of products that may require an ID when purchasing

CitizenCard Security Features flyer

A4-sized flyer
detailed information and images of CitizenCard security features and the types of cards issued by CitizenCard
this flyer will help train staff on authenticating a CitizenCard

Learn about Citizencard leaflet

DL-sized, 6-page leaflet with roll fold; pink-lilac coloured with the title ‘Learn about CitizenCard’
leaflet includes information on what CitizenCard is, what it can be used for, what it looks like, with some information on the security features of a CitizenCard, card variants, and a preview of the PASS Card Verify App with a QR code to download the app
provide staff and customers with an overview of CitizenCard, its uses and how to verify PASS cards using the PASS Card Verify App

CitizenCard Partner Programme flyer

DL-size flyer; light blue background with darker blue details and the CitizenCard Partner Programme logo
flyer reads ‘Join the Partner Programme & Earn Up to 25% Commission’
information on what the Partner Programme is and how your shop can earn commission by promoting CitizenCard
QR code directing you to the Partner Programme page for more information and how to apply

Apply for CitizenCard sticker

A5-sized sticker; blue background with white text
sticker reads 'Apply for your proof of age ID card today' with image of a CitizenCard and a digital ID
apply this sticker near your register or inside your shop to defuse tension when the customer is unable to produce a valid ID
customers can apply for a CitizenCard quickly using the QR code on the sticker

'No ID, No Sale!' generational tobacco ban window vinyl

140mm x 140mm-sized window vinyl
double-sided vinyl – one side reads ‘Born after 31.12.2008? It is illegal to sell you tobacco products’, and the other shows the No ID, No Sale! logo
use this to notify customers from outside the shop about the generational tobacco ban and the need to show ID

'Digital ID OK' window vinyl

140mm x 140mm-sized window vinyl
displays the 'Digital ID OK' logo
notifies customers from outside that your shop accepts digital ID

'Digital ID OK' shelf wobbler

100mm x 100mm (in circumference) shelf wobbler
display this at point of sale or near age-restricted products to show that digital ID is accepted

'No ID, No Sale!' Badge

ask your staff to wear these, especially if working at the tills
these show the customer that you are aware of the underage sale laws and are actively challenging for ID

'Digital ID OK' Badge

ask your staff to wear these, especially if working at the tills
these show the customer that your shop accepts digital ID as proof of age

Email us with your feedback

'No ID, No Sale!' Pack Contents

FREE

'No ID, No Sale!' Retail Pack

The 'No ID, No Sale!' Retail Pack might just save your livelihood. Get the eye-catching materials that help retailers comply with the underage laws by advising customers that they should expect to be asked for identification if they are attempting to purchase age-restricted goods.

Get it Now

Download Free Materials

One 'No ID, No Sale!' Retail Pack is FREE